Laban Njoroge
Web & Systems Developer based in kenya
crafting custom digital systems that are scalable, secure, and built to last.
Web Development
UI/UX Design
Webflow
API Integrations
web design
Services
Offered Services
Web Development
I build custom WordPress themes and plugins that are clean, scalable, and performance-focused. From business websites to e-commerce platforms and tailored web systems, my work prioritizes maintainability, SEO best practices, and reliable functionality.
UI/UX Design & Optimization
I design intuitive, user-centered interfaces that improve usability and conversion. From wireframes to production-ready layouts, I focus on responsive, accessible designs that work seamlessly across devices.
Website Performance & Security Optimization
I optimize WordPress sites for speed, stability, and security through smart caching, database tuning, CDN integration, and hardened security setups—ensuring fast load times and long-term reliability.
API Integrations & Automation
I connect websites to third-party services such as payment gateways, CRMs, and custom REST APIs. By automating workflows and integrating systems, I help businesses operate more efficiently and scale with confidence.
Selected Work
PROJECTS
SnapSell — Multi-Vendor E-commerce & Payments Platform
A web-based commerce platform designed to simplify online selling and payment processing for small businesses. Built with a focus on usability, secure transactions, and scalable system architecture.
- 1. Multi-vendor architecture with independent store fronts
- 2. Secure authentication with role-based access control
- 3. Vendor dashboard for product, inventory & order management
- 4. Integrated payment processing (Stripe / PayPal)
- 5. Custom domain support for individual vendors
- 6. Performance-optimized backend with caching & indexed queries
SaaS Backend for (FreeWriter web app)
A robust backend for a MERN stack SaaS application, designed to handle authentication, data management, and API interactions efficiently. Built with Node.js, Express, MongoDB, and JWT, it ensures secure, scalable, and high-performance operations for SaaS users.
- Authenticate securely with JWT & OAuth
- Manage users, roles, and permissions
- Handle CRUD operations efficiently
- Integrate with third-party APIs
- Optimize performance with caching & indexing
Static Sitemap Generator
A powerful WordPress plugin designed to generate static sitemaps effortlessly. Built for efficiency, SEO optimization, and ease of use, it provides seamless sitemap generation while ensuring lightweight performance and smooth WordPress integration.
- Generate static sitemaps for your WordPress site
- Include posts and pages with customizable limits
- Automate sitemap creation with a simple configuration
- Enhance SEO by improving search engine crawlability
Watermark Manager
A comprehensive WordPress plugin for seamless image watermarking. Designed for precision, automation, and security.Built with React and PHP, it ensures efficiency and ease of use for content creators. I deliver lightweight performance and seamless WordPress integration.
- Our plugin helps users
- bulk watermark images,
- customize settings,
- preview changes in real-time.
My Resume
Education
2017 - Present
Self-Taught programmer
2018 - 2023
Applied Statistics with Programming
Murang’a University
Work Experience
2024 - Present
MERN Stack Development
freewriters platform via vyudu company
2019 - Present
Freelance WordPress Developer
Custom themes, plugins, and performance optimization
2017 - 2019
Junior Web Developer
Working with PHP, JavaScript, and front-end technologies
My Skills
Offered Services
Javascript
Wordpress
Php
React
MySQL
Node Js
UI/UX Design
MongoDB
Github
Sass
Your Questions and Answers
I focus on WordPress development, custom themes, plugins, UI/UX design, and performance optimization. Whether you need a fast, secure WordPress site, a Webflow project, or even API integrations, I’m here to help. If it’s about building, improving, or optimizing web solutions, I’m all in!
Absolutely! A slow website is frustrating for users and bad for SEO. I’ll optimize your site’s speed and performance by implementing caching, compressing assets, optimizing databases, and integrating a CDN—whatever it takes to make your site lightning-fast and super smooth.
While WordPress is my main focus, I also design and develop full-stack applications using the MERN stack (MongoDB, Express.js, React, and Node.js). If you need a fast, scalable, and dynamic web application, I can build it from scratch or optimize an existing project. Let’s create something powerful together!
I design with real users in mind. I focus on making sure your website or app is easy to navigate, visually appealing, and optimized for conversions. From wireframes to final designs, I prioritize accessibility, responsiveness, and a seamless user journey.
Yes! Whether it’s customizing a theme, modifying a plugin, or adding new functionality, I can tailor your website or web app to match your exact needs while ensuring performance and security best practices.
Yes, I do! Websites and applications need regular updates, security patches, and performance optimizations. I offer ongoing maintenance plans to keep your site running smoothly and securely so you can focus on your business.
It’s simple! Reach out via my contact form, email, or WhatsApp, and we’ll discuss your project. I’ll go over your goals, define the scope, and create a plan to build something great together.
Want to start a project?